See who your members are

Demographics answers one question: who is actually in your crowd? It reads across every member of your project, not one event.

Find it under Community → Demographics, next to Members and Groups.

What you see

• Gender — how your members split.
• Age — how many members fall in each age group, with the average age overall and for each gender. Ages start at 12–17.
• Countries — where your members are from.
• Groups — how many members are in each of your groups, and how many are in none.
• Top referrers — the members who brought in the most orders. Tap Show all for the full list.

Above the panels, a line reads Based on 812 of 1,000 members. Only members whose profile has that detail are counted, so the numbers describe the people you know about.

A new project with no members yet shows an empty state until people join.

One event, not the whole project

For a single event, open the event → Stats → Demographics. The Age card there shows the same age groups and the average age for each gender, for the people at that event.

Who can see it

Anyone on your team whose role can see Members can see Demographics. It's the same data, summed up.

Related

• See who your members refer — referrals per member and per order.
• Find & filter members — filter by age, including 12–17, and act in bulk.
• Organize members with groups — the groups the Groups panel counts.